The Brandalism project will be pushing the boundaries of appropriate acts of citizenship at a time of political, environmental and economic crises.Brandalism is taking over billboards in and around the UK, reclaiming space "taken from us" as they put it. Rather than trying to fulfill our existing needs, advertising tries to create new "needs" for us. This creates a type of person who never feels that they have enough. The brandalism project was a collaborative between 25 artists from 8 countries who just in time for the olympics set out to create the largest subvertising project in history: 33 billboards were reclaimed in 5 different UK cities
It is not the olympics themselves that offend the brandalism team, but the corporate involvement in the games. You can see more from the brandalism project here.
