The Brandalism project will be pushing the boundaries of appropriate acts of citizenship at a time of political, environmental and economic crises.Brandalism is taking over billboards in and around the UK, reclaiming space "taken from us" as they put it. Rather than trying to fulfill our existing needs, advertising tries to create new "needs" for us. This creates a type of person who never feels that they have enough. The brandalism project was a collaborative between 25 artists from 8 countries who just in time for the olympics set out to create the largest subvertising project in history: 33 billboards were reclaimed in 5 different UK cities
It is not the olympics themselves that offend the brandalism team, but the corporate involvement in the games. You can see more from the brandalism project here.
I really enjoyed this post. I agree with the spreading of guerilla marketing and using it as a tactic to not only give the mind a rest from the bombardment of advertising on every corner, but to give the mind a more controversial topic to think about that is socially aware than buying a new pair of kicks.
ReplyDelete- KBR
unless they are glass kicks, then everyone should buy them. Glad to hear some feedback!
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